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Lady Gaga and Rock Band Caught in a Bad Romance

The first Lady Gaga song pack for the Rock Band music video game is coming next week. It will include the songs “Bad Romance,” “Just Dance,” “Monster” and “Poker Face.” You’ll be able to buy each song for $2 or all of them for $6.99. Yes, “Paparazzi” and “LoveGame” are missing from the list, but this might be just the beginning of Rock Band ’s Gaga content. Gaga is a hit in geek culture. She’s a spokeswoman for Polaroid . One hundred thousand Facebook users rallied to create and celebrate National Lady Gaga day . Twenty-five percent of Vevo’s 35 million visitors only watch Gaga videos. And her “Bad Romance” music video (which has almost 143 million views on YouTube ) is loaded with gadgets like iPods, laptops, and Wii remotes . Rock Band and Lady Gaga are already in the zeitgeist together. Last year, South Park ran a scene with Cartman performing Gaga’s “Poker Face” on Rock Band with his friends and it became a viral YouTube video. We’ve embedded it below. Have fun, and get this: This South Park version will be available for Rock Band , too! You’ll be able to start bluffin’ with your muffin’ (or at least your suite of fake musical instruments) on the Xbox 360 and Nintendo Wii on Tuesday, March 16, and on the Sony PlayStation 3 the following Thursday, March 18. South Park Does Lady Gaga in Rock Band Tags: celebrities , electronic arts , harmonix , Lady Gaga , music , playstation 3 , PS3 , rock band , South Park , video , video games , Wii , Xbox 360

Broadcast Video From Your Mobile

Broadcast Video From Your Mobile
You’re carrying around a video camera in your pocket (it’s that thing attached to your mobile phone) so be prepared and learn how to start streaming video to the web at a moment’s notice.
Read more on Wired News

Wilkinson: England learned lessons

• Fly-half says 2008 loss was ‘massive learning curve’ • Says England will need ‘inner strength’ on Saturday Jonny Wilkinson has said that England’s defeat by Scotland at Murrayfield two years ago was one of the most painful experiences of his career. The England fly-half broke the world record for Test points that afternoon but England, who had been World Cup finalists five months before, were poor. They were beaten 15-9 and Wilkinson was replaced with 11 minutes to go. Wilkinson was then dropped for only the second time in his Test career, as the then England coach, Brian Ashton, turned to Danny Cipriani for a home victory over Ireland. Cipriani is now bound for Melbourne’s new Super rugby franchise and Wilkinson is heading back to Murrayfield. “The most painful lessons are often the most powerful and for me that is definitely the case,” said Wilkinson. “That was a big experience and it has done the world of good for me. I have spent much of the time since then injured on the sidelines but that doesn’t change the fact that you have to take heed of those lessons. “The game a couple of years ago was a massive learning curve and it taught us that you need to go out there to play. You can’t expect to just build a game solely from what you have planned on paper. “We tried that against Scotland with the conditions and the weather and they did a great job of smothering us. We didn’t push the situation hard enough to earn the right to win that game. We played a game that was stifled and we ended up losing the game and quite rightly so. “I have learned it is all very well to know it on paper but I have got to put it into practice on the field.” Many would argue England have not moved on from the one-dimensional game they played at Murrayfield that day. Wilkinson has seen former team-mates claim he is not a natural playmaker and decision-maker and question whether he is the man to release England’s backs. Matt Dawson, Wilkinson’s scrum-half in the World Cup-winning side of 2003, said: “He can play in the way that has been planned on a flip chart in team meetings but if it comes down to him to work out on the hoof what options to take, more often than not he will kick, and miss opportunities to attack.” Wilkinson does not dismiss criticism – “They must see it to say it, or have a reason for saying it,” he said – but he is confident that his relationship with Riki Flutey, England’s inside-centre, is developing well. “One of the big things for us is communicating what we see of the whole field,” he said. “We missed some chances against Ireland, which we didn’t realise until we watched the video. “The structure is still a bit new to myself as well and maybe I am a bit tied in to seeing what I am doing and likewise for him [Flutey] so we are trying to make sure we see more of the field. But he knows what I am looking for now and I am trying to understand every day what he is looking for. We have had a couple of good chats this week.” England travel to Murrayfield with their Six Nations title hopes alive. Scotland have suffered three defeats. Wilkinson knows what to expect from a Scotland side coached by the former England coach Andy Robinson, and it is not all fire and brimstone. “He played the way he coaches. There is no facade,” said Wilkinson. “He was physical, he was intense, he was skilful and he mixed it every time he went out there. As a coach he does exactly the same thing but this time he is able to impart a huge amount of that rugby brain and experience over many years and that is why he is a good man for the job. “We need to go in with a level of inner strength that is capable of dealing with everything on the field – and off the field.” Jonny Wilkinson England rugby union team Six Nations rugby Rugby union guardian.co.uk

YouTube Darlings OK Go Say Bye-Bye to EMI

Welcome to Act III of the OK Go/EMI drama: According to EMI, the pop band has decided to leave the record company and form their own independent label, Paracadute Recordings, under which they will take over control of their third album, Of the Blue Colour of the Sky . Here is the full statement from EMI: “OK Go, the band whose inventive internet campaigns and self-directed music videos have set records and won the band a GRAMMY® Award, and EMI Music’s Capitol Records, the band’s label since 2001, have agreed to part ways by mutual agreement. OK Go has formed their own independent label, Paracadute Recordings. They will take on all distribution and promotion functions for their latest album, Of The Blue Colour Of The Sky , which was released in January. ‘We’d like to thank the people at EMI Music who have worked so hard on our behalf,’ said OK Go singer Damian Kulash. EMI Music said: ‘We’ve really enjoyed our relationship with OK Go. They’ve always pushed creative boundaries and have broken new ground, particularly with their videos. We wish them the greatest success for the future.’” How Did We Get Here? As we have reported in the past, OK Go took arms against the sea of troubles that arose back in January when EMI and YouTube disabled embedding on a video for one of their new singles, “This Too Shall Pass.” The band has built its reputation to some degree on the popularity of its viral videos, and Kulash and the rest believed that the lock-down version of “This Too Shall Pass” was hindering fans’ enjoyment of the video as well as any publicity the band might garner from sharing. Kulash released a public statement on the band’s site and even wrote an op-ed in The New York Times on the issue. An interesting tidbit from the op-ed: “When EMI disabled the embedding feature, views of our treadmill video dropped 90 percent, from about 10,000 per day to just over 1,000. Our last royalty statement from the label, which covered six months of streams, shows a whopping $27.77 credit to our account.” Blogs, fans and news outlets were buzzing, and it was clear that people were interested in the issue of ownership and the battle between achieving virality and making money. In fact, according to a release from Big Hassle Media, who represent OK Go, Kulash’s blog post about the issue went viral itself, garnering more than 500,000 hits in just two days. The State Farm Factor Therefore, the band had the world’s attention when they released another video for the same song last week, this time featuring a Rube Goldberg machine and fully embeddable, thanks to sponsorship from State Farm Insurance. Just for point of reference: At press time, this video, which was released on March 1, has nearly seven million views. The first video, featuring the Notre Dame marching band, was released on January 8. As of now, it only has 1,181,070 views. When asked whether he thought the controversy surrounding the first video contributed at all to the success of the second, bassist Tim Nordwind said, “It’s hard to know if Damian’s op-piece has made a huge difference, but for people who pay attention to it, yes, I think that it’s one reason that people are paying attention. Or maybe even possibly rooting for us… I think what people are responding to is that it’s just kind of an awesome video. I think people are reacting to the Herculean effort that it took to make this thing.” According to State Farm Advertising Manager Todd Fischer, the band and the insurance company had been in talks since the fall of 2009 about the possibility of making a sponsored video. “Both of us kind of looked at each other as iconic brands in our own sense — the OK Go guys liked what State Farm has been doing in the music and entertainment space… On the flip side, we obviously — like so many other people — had great respect for what OK Go had done in the social media space and how they had used their videos to connect with young adults and with music fans along the way.” Although the insurance company has done branded integration with movies and TV before, this the first time they’ve been involved in a viral music video, an avenue by which they saw an opportunity to connect with a whole new market. We’ve reported in the past on several viral video campaigns that made use of this growing medium as a way to grab the attention of the Internet-savvy set — the Ray-Bans tattoo commercial and the Chuck Liddell Reebok spot spring to mind. Fischer says that the partnership speaks to the evolving manner by which we consume media. “You see a lot more brands starting to play in the space [of viral videos]… I think it’s changed the way people look at a 30-second television ad spot because they also think of how it will translate to the online space, because of the power and the influence that online has in reaching so many more people these days.” On OK Go’s side, the band was able to create the video that they wanted, while also attracting tons of media attention. “We had this idea to do a Rube Goldberg project and it was a slightly more expensive idea than what we had had in the past and they were willing to sponsor it, but also let us do whatever it was we wanted to do,” Nordwind says. According to Fischer, the company would also be game to partner with the band again, as well as other bands that might have similarly innovative ideas. What Does This Split Mean? This chain events, as well as the most recent chapter in the drama, raises the question that everyone’s been asking as of late: Does OK Go — or any band for that matter — require a relationship with record company in order to survive? According to an representative from EMI, the label was instrumental in setting up the partnership with State Farm. EMI has a unit called Brand Partnerships, Licensing and Synchronization that basically brings bands and brands together — they’re the ones who get songs into commercials (which is becoming a more and more common way for a band to make money). According to a rep from EMI, the label approached State Farm and pitched the idea to the company. “Basically our label sort of worked as a middleman,” Nordwind says, “but it was basically us sort of dealing with State Farm. But to be really honest, the label and State Farm were very hands-off with us. They really just let us do what we wanted to do.” Therefore, the question becomes: Is the band/label situation a kind of Rube Goldberg machine in its own right — an overly elaborate system built up to achieve a simple outcome? Can OK Go achieve the success on their own? It will be interesting to see what results from their breaking away from EMI, and how they continue to use the medium of the Internet to spread their music. We’ve reached out to the band for further comment and will update this post if we hear anything more. Tags: EMI , music , OK Go , State-Farm , youtube

YouTube Darlings OK Go Say Bye-Bye to EMI

Welcome to Act III of the OK Go/EMI drama: According to EMI, the pop band has decided to leave the record company and form their own independent label, Paracadute Recordings, under which they will take over control of their third album, Of the Blue Colour of the Sky . Here is the full statement from EMI: “OK Go, the band whose inventive internet campaigns and self-directed music videos have set records and won the band a GRAMMY® Award, and EMI Music’s Capitol Records, the band’s label since 2001, have agreed to part ways by mutual agreement. OK Go has formed their own independent label, Paracadute Recordings. They will take on all distribution and promotion functions for their latest album, Of The Blue Colour Of The Sky , which was released in January. ‘We’d like to thank the people at EMI Music who have worked so hard on our behalf,’ said OK Go singer Damian Kulash. EMI Music said: ‘We’ve really enjoyed our relationship with OK Go. They’ve always pushed creative boundaries and have broken new ground, particularly with their videos. We wish them the greatest success for the future.’” How Did We Get Here? As we have reported in the past, OK Go took arms against the sea of troubles that arose back in January when EMI and YouTube disabled embedding on a video for one of their new singles, “This Too Shall Pass.” The band has built its reputation to some degree on the popularity of its viral videos, and Kulash and the rest believed that the lock-down version of “This Too Shall Pass” was hindering fans’ enjoyment of the video as well as any publicity the band might garner from sharing. Kulash released a public statement on the band’s site and even wrote an op-ed in The New York Times on the issue. An interesting tidbit from the op-ed: “When EMI disabled the embedding feature, views of our treadmill video dropped 90 percent, from about 10,000 per day to just over 1,000. Our last royalty statement from the label, which covered six months of streams, shows a whopping $27.77 credit to our account.” Blogs, fans and news outlets were buzzing, and it was clear that people were interested in the issue of ownership and the battle between achieving virality and making money. In fact, according to a release from Big Hassle Media, who represent OK Go, Kulash’s blog post about the issue went viral itself, garnering more than 500,000 hits in just two days. The State Farm Factor Therefore, the band had the world’s attention when they released another video for the same song last week, this time featuring a Rube Goldberg machine and fully embeddable, thanks to sponsorship from State Farm Insurance. Just for point of reference: At press time, this video, which was released on March 1, has nearly seven million views. The first video, featuring the Notre Dame marching band, was released on January 8. As of now, it only has 1,181,070 views. When asked whether he thought the controversy surrounding the first video contributed at all to the success of the second, bassist Tim Nordwind said, “It’s hard to know if Damian’s op-piece has made a huge difference, but for people who pay attention to it, yes, I think that it’s one reason that people are paying attention. Or maybe even possibly rooting for us… I think what people are responding to is that it’s just kind of an awesome video. I think people are reacting to the Herculean effort that it took to make this thing.” According to State Farm Advertising Manager Todd Fischer, the band and the insurance company had been in talks since the fall of 2009 about the possibility of making a sponsored video. “Both of us kind of looked at each other as iconic brands in our own sense — the OK Go guys liked what State Farm has been doing in the music and entertainment space… On the flip side, we obviously — like so many other people — had great respect for what OK Go had done in the social media space and how they had used their videos to connect with young adults and with music fans along the way.” Although the insurance company has done branded integration with movies and TV before, this the first time they’ve been involved in a viral music video, an avenue by which they saw an opportunity to connect with a whole new market. We’ve reported in the past on several viral video campaigns that made use of this growing medium as a way to grab the attention of the Internet-savvy set — the Ray-Bans tattoo commercial and the Chuck Liddell Reebok spot spring to mind. Fischer says that the partnership speaks to the evolving manner by which we consume media. “You see a lot more brands starting to play in the space [of viral videos]… I think it’s changed the way people look at a 30-second television ad spot because they also think of how it will translate to the online space, because of the power and the influence that online has in reaching so many more people these days.” On OK Go’s side, the band was able to create the video that they wanted, while also attracting tons of media attention. “We had this idea to do a Rube Goldberg project and it was a slightly more expensive idea than what we had had in the past and they were willing to sponsor it, but also let us do whatever it was we wanted to do,” Nordwind says. According to Fischer, the company would also be game to partner with the band again, as well as other bands that might have similarly innovative ideas. What Does This Split Mean? This chain events, as well as the most recent chapter in the drama, raises the question that everyone’s been asking as of late: Does OK Go — or any band for that matter — require a relationship with record company in order to survive? According to an representative from EMI, the label was instrumental in setting up the partnership with State Farm. EMI has a unit called Brand Partnerships, Licensing and Synchronization that basically brings bands and brands together — they’re the ones who get songs into commercials (which is becoming a more and more common way for a band to make money). According to a rep from EMI, the label approached State Farm and pitched the idea to the company. “Basically our label sort of worked as a middleman,” Nordwind says, “but it was basically us sort of dealing with State Farm. But to be really honest, the label and State Farm were very hands-off with us. They really just let us do what we wanted to do.” Therefore, the question becomes: Is the band/label situation a kind of Rube Goldberg machine in its own right — an overly elaborate system built up to achieve a simple outcome? Can OK Go achieve the success on their own? It will be interesting to see what results from their breaking away from EMI, and how they continue to use the medium of the Internet to spread their music. We’ve reached out to the band for further comment and will update this post if we hear anything more. Tags: EMI , music , OK Go , State-Farm , youtube

Players strum real strings on latest music video game

Players strum real strings on latest music video game
NEW YORK – A new musical video game lets players strum a real six-string electric guitar instead of tapping buttons on a fake instrument. “Power Gig: Rise of the SixString” is a game first and foremost.
Read more on Minneapolis-St. Paul Star Tribune

when i put tags on YouTube it says put at least one tag for my video?

is it too much tags? these are all the tags i put in
random video blog wisdom airplane auto boat motorcycle motor sport train animation blooper improv parody stand-up spoof sketch short film series visual arts media medicine performing arts physical science social science math humanities engineering economics computer science health athletics business communications advertising [...]

iKat: Your New Augmented Reality Pet

There’s something about the idea of an augmented reality pet — and a markerless one, too — that will make the heart of every true geek skip a beat. The idea is not entirely new , but it’s still amazing to see a virtual creature hopping around on a real-life surface, seen through your mobile phone’s camera. iKat was created by a company called Zenitum , using their D-Track engine. The virtual pet is markerless, which means you don’t need a marker or an image target to make it work; the app recognizes the space seen through the camera lens and adapts to it. See a demo of the app (which is in prototype stage at this point) below. Zenitum’s Depth Tracker (D-Track) technology makes it possible to do this without a marker. It’s quite fascinating, as you can see in the video below: The app analyzes the surface behind the phone and creates a virtual grid in the 3D space in a matter of seconds. Then, you can unleash your virtual pet to scurry around it. Currently, the app doesn’t seem to do much, but we can’t wait to see this technology develop into a full-fledged app. Tags: Augmented Reality , gadgets , iKat , Mobile 2.0

MySpace Co-Presidents Reveal Company’s Plan for the Future [INTERVIEW]

We had a chance to step into MySpace HQ for a chat with new Co-Presidents Jason Hirschhorn and Mike Jones, who preside over the News Corp.-owned social network from a shared desk in Beverly Hills. The joint office speaks to how closely Hirschhorn and Jones are working together to create a unified vision of the future for the lately struggling MySpace, whose former CEO Owen Van Natta exited the company after only 9 months in the hot seat. Hirschhorn describes MySpace as a site that “lacked focus” as he and Jones were getting up to speed and learning about the business. He sees the pair’s role as instilling that much-needed focus as well as driving a re-imagination of the site from both a user interface perspective and in the development of new products. All of what we saw today on the near near future of MySpace’s roadmap — into approximately Fall of this year — is in service of the networks’s new overarching goal of promoting user discovery and self-expression. MySpace Strategy As Hirschhorn (pictured, right) describes it, MySpace’s trajectory moving forward is about the “pillars of broadcasting, discovery, self-expression, and making content a part of all those experiences.” He spoke to quality, usability and engineering as major focal points: “we want as many people here to be people who build, and who create, and who have top-notch engineering talent.” Jones relates that metrics have become a core mantra for the company as well: “if someone’s inside the company, we want to give them complete transparency in regards to what they’re working on it, why they’re working on it, why it’s important, and if what they did actually came to a good effect.” They’ve effectively retooled the way the business works to make data a huge driver, including implementing very specific new product rollouts, user testing, and full circle evaluation of how changes affect user behavior. But beyond instilling a level of discipline regarding the process of implementing user interface changes and building new products, at the end of the day Hirschhorn says MySpace is about “music that you love, the photos that you love, the video that you love, and the artistic stuff that goes on every day that says that you’re you. Those are the pillars of how we’re going to be building our product.” Social Network or Destination? We asked Hirschhorn and Jones whether they envisioned MySpace as needing to cultivate its roots as a social network versus crafting the site as more of a destination around premium content, and the answer essentially is both. “You need to be a platform where your audience has a voice,” even as culture constantly shifts and changes, said Hirschhorn. “I think a lot of people say ‘content portal’ — it isn’t just about putting up channels that broadcast this stuff one-to-many. It’s about putting up a platform that’s totally accessible to anyone that creates content, whether it’s big media or not.” Jones (pictured, left) agrees that “going back to the roots of what made MySpace MySpace early on” is important. “I think at some point it lost its way, and we’re basically just tying it back to that. I don’t think it’s a decision of content site or social network — people are doing things that are very social within MySpace, and they’re doing things that are social in other environments too. There’s a type of user, there’s a type of relationship that MySpace is really, really good at, there’s a type of environment around discovery that we’re really good at, and it’s about embellishing that.” Hirschhorn acknowledges that MySpace is “centered around pop culture topics” that resonate with the primarily 14-34 year-old demographic (“and a very sweet spot in the 18-24 demographic”), “so while you could share your thoughts about the elections in Iraq it might not be the place that you do that — but you’ll certainly talk about what went on in The Hurt Locker and what dress Sandra Bullock wore, and that crazy lady who ran onto the stage during the Academy Awards. That is a part of the pop culture conversation that goes on every day, and also a place we feel we can win at.” Twitter and Facebook: Competitors or Coopetition? We asked if the Co-Presidents saw social networks like Twitter and Facebook as competitors, or whether they thought there was room enough in the market to allow a multiplicity of sites to flourish. Jones sees ample space for many social sites: “I think there’s room for all the players. I think at the end of the day there’s not going to be a direct overlap saying ‘this is the exact behavior on MySpace or FB or Twitter’ — there’s always going to be some crossover. I don’t think it’s a winner take all because I don’t think it’s a singular behavior we’re all trying to capture.” Hirschhorn agrees: “The reality is there are people on there with accounts on both. When you’re as big as 100 million or 200 million users you seem to have a little bit of everybody.” He says that after seeing commonalities with Twitter and doing a simple integration deal allowing MySpace users to sync the two accounts, “all of a sudden we started to see people back on MySpace we hadn’t seen in a while.” He sees a certain level of platform agnosticity as being a necessary attitude when operating online: “I think that if you want to maintain a presence online, you have to think cross-carrier or cross-network. When you and I were coming up, SMS didn’t take off until it was cross-carrier. To think that your audience is only going to be on one network is silly. It’s very important for us to be cross-networked, and to make sure that if you’re someone who is managing your presence on MySpace that you can also publish into Twitter, and you can go into Facebook, and if you’re creating a playlist and you want to distribute it into Facebook, that’s great.” Future Roadmap: Profile Changes We were shown a number of elements from the upcoming re-imagination of the user interface, primary among them being changes to profile pages. Users will still have control over customizing the look and feel of their profile (“they’ll actually have better tools,” says Jones), but there will be more unification to the underlying structure and framework behind profile organization in order to make a better, more cohesive experience for users in terms of site navigation. Hirschhorn says that customization is obviously valuable but “has to work within a usable framework. And that is going to be a religion for us. It can’t be homogenized, it still has to be ‘let your flag fly,’ but there has to be a certain kind of structure to it. And that’s a very very important point for us going forward.” He acknowledges the dual blessing and curse of the original wide open profile customization: “giving them that control had a real impact on the usability of MySpace. So the real mission we laid out to the staff was how do we give them the visual control but still maintain a certain kind of architecture in how you browse through the site.” The new profiles will bring a unity to the overall experience while still allowing the “crazy and fun” level of self-expression users came to know and enjoy about the site. Publishing and The Stream In the past, you couldn’t do things like publish videos or other types of content directly into the Stream, but the vision is to allow all types of content. Moreover, you’ll be able to filter the contents of your stream by type, so you can view only videos or see just the links, for example. The MySpace Share mechanism will handle incorporating content from all over the web directly into the Stream, both via buttons webmasters can incorporate within their sites and as a browser bookmarklet that allows sharing content just as easily even if the buttons aren’t specifically included. Currently in testing now is a change to the former status update tool into an explicit publishing tool, allowing users to simply add videos, photos, links, and other types of content. Within the next month we should expect to see a new feature that allows cross-posting to sites like Twitter, Facebook, and Digg via a simple dropdown. “Why not? Publish once, go everywhere. If you increase publishing, you increase engagement,” said Hirschhorn of the upcoming feature. Dashboard and Reputation Back in October, MySpace launched an Artist Dashboard tool (pictured below) as part of the MySpace Music hub for musicians and bands. We’ll be seeing that tool become available for users as well, with the goal of providing a visually-rich view into the “ripple effect” of a user’s activity on MySpace. Imagine being able to get statistics back on what your most popular shares are, who is reacting to what you’re publishing and where they are, and all manner of metadata about what kind of user you are on the site and the effects of your activities there. Closely related to that will be a system of achievements and badges that users can display on their profile to show off what type of users they are, whether it be someone with the most shared playlists or someone who spots trends early on and more. This creates a cycle of feedback and recognition to the user, as well as providing an additional layer of self-expression and identity driven by the data surrounding how that user is actually interacting with MySpace. We were shown bright, friendly icons for potential badges that anyone who has used Foursquare will recognize as familiar, and this particular part of the strategy certainly recalls mechanics like Xbox Live achievements or PS3 trophies as well. The idea is to add game-like elements that not only are fun but also give recognition back to the user in a playful visual style: “that’s what the future of MySpace is going to look like. It’s not going to be bland and data-oriented; it’s not going to look like chaos like it does today. It’s going to be fun and tactile,” said Hirschhorn. Trends Hand in hand with data visualizations in your Dashboard, another new featured area to look for in the near future is a way to identify trends. Here too we should expect to see bright and visually-engaging ways to find out where the hotbeds of activity are around MySpace, whether it be a hot conversation thread or new movie trailer or new album stream. Trends will be tracked in real-time and be based on what’s being most shared, most talked about, and generating the most activity around MySpace at any given time. Those trends will also be able to be broken down very atomically by various indices like region and demographics, so you might be able to drill down very specifically into data points like “what is the most popular album among teenagers in New Jersey,” for example. This level of detail is another example of how data-driven some of the new features will be as well as how much of that internal data will be open and transparent to users, but ideally in a way that’s more visually attractive and accessible as opposed to your typically dry charts and graphs: “I want something more visual. I want it to be visually cool,” said Hirschhorn. Liking and Interest Maps In addition to friending (a bi-directional relationship) and following or subscribing, a new “Liking” mechanism will emerge in the future as one part of a system that will start to understand more about you. This hints at a still nascent element that will likely play a much larger role in MySpace’s strategy moving forward, which is about learning specifically what you like and changing your experience over time to be more customized. Hirschhorn said of the Liking mechanism that it “starts to build preferences that ultimately are going to build up who you are in our database so we can deliver you better experiences. They don’t change your user experience overtly in front of you but they’re going to behind the scenes. That will be both passive and active. That’s a discipline I don’t think we’ve had here, but it breeds engagement and action on the site.” In the long-term, the goal is to build up “interest maps” based on what users have liked and gravitated towards in the past, although the eventual personalization engine will also have to be wide enough to allow for new things and new experiences. “Discovery has to be wider than what you think you want,” and won’t be just about matching a stated set of preferences but also about allowing for serendipity and for new types of content to be exposed to you based on elements including what your social network is actively interested in. More Features, and When Will We See Them? Other new features we were shown included a big visual and thematic update to the Calendar application, which will gain the ability to sort and filter by type of event like concerts, movies, etc. The calendar will be culture-based and have a strong local component, so users can drill down in a visually accessible way to pop culture and entertainment-oriented events nearby. Apps and games will also see significant development in the coming months, with the goal of increasing audience usage from the current 20-30% participation to something more like 50%. Mobile development will also be hugely important, with iPhone and Android (app pictured, right) being the biggest platforms, although currently mobile usage is “overwhelmingly” not smartphone users yet. “The iPhone is gaining very quickly,” though, says Hirschhorn. We should also expect to see a better introduction to MySpace for new users, who will get recommendations in terms of friend and content suggestions upon creating an account on the site. This will give new users a place to start from even if they don’t yet have any friends. Topic pages will be another new feature that will pull in content from around MySpace but also from Twitter, YouTube, and all over the web where it’s happening surrounding a particular topic, movie, celebrity, or other entity people are talking about online. This starts to organize existing content around user interest specifically as opposed to relegating content discovery to specific content hubs in music, movies, etc. Lastly and perhaps more importantly: when will we be seeing all of these new plans come to fruition? The answer is incrementally, as features become ready — as opposed to saving everything up for one big launch. “I don’t think the world wants to wait for a redesign and also, those days are over. 100 million people use this every day, and you can’t just freak out and pull the tablecloth off,” said Hirschhorn of the decision to roll out incremental updates, changes, and new MySpace features. In other words, if you’re curious about how all the above is actually going to be implemented, you likely won’t have to wait too long. From what we saw today, there’s a lot on the plate for MySpace in the coming months, and we should expect to see a lot of changes coming soon. Will it be enough to restore the social network to its former glory, and put MySpace back on a path of growth and leadership in the social networking space? Only time will tell, but if Co-Presidents Jason Hirschhorn and Mike Jones are able to successfully execute the vision they’ve laid out, it’s perhaps reasonable once again to be optimistic about the future of MySpace. Reviews: Android , Digg , Facebook , Foursquare , MySpace , Twitter , YouTube Tags: Film , interview , Jason Hirschhorn , Mike Jones , music , myspace , social media , tv

Lindsay Lohan Sues E-Trade Claiming Baby Ad Is a Parody of Her [VIDEO]

The Super Bowl may be long over, but Brand Battle 2010 continues to rage on, as yet another commercial is bit by the controversy bug — this time one of those adorable spots from E-Trade featuring a talking baby named “Lindsay.” According to the New York Post , actress Lindsay Lohan is suing the investment site on the grounds that the man-eating, substance-abusing baby in the commercial is based on her. Lohan’s lawyer, Stephanie Ovadia, is asking that the commercial be taken off the air and every copy of the offending spot be rounded up (which could now be more difficult given today’s coverage). The actress is also asking for $100 million. According to Ovadia: “Many celebrities are known by one name only, and E-Trade is using that knowledge to profit… They used the name Lindsay…They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.” Ovadia also says Lohan was mistreated because E-Trade didn’t get her approval nor offer her compensation for allegedly being referred to in the ad. Now, the lawyer says her client is owed $50 million in exemplary damages, as well as $50 million in compensatory damages. Although Ovadia says that the spot — which debuted during the Super Bowl and aired during the Winter Olympics — helped garner E-Trade mucho money, it wasn’t one of the most popular ads to premiere. It didn’t rank tops with either online viewers or couch potatoes (although the talking baby series has racked up a lot of success in the past ). Still, today it joins a cadre of commercials that cleaned up on hits due to controversy — including the Tim Tebow spot, GoDaddy’s rejected “ Lola ” ad and men’s-only dating site ManCrunch ’s similarly punted ad. One could argue that by suing E-Trade, Lohan is calling even more attention to the ad in question. As of right now, the ad has nearly 2.5 million views on YouTube. It remains to be seen — most likely tomorrow — what effect this lawsuit has on further increasing visibility. But judging from the fact that it’s been cropping up all over the web since the litigious news hit, you can bet Lohan’s legal ire will ensure the vid’s virality for at least the remainder of this week. Check out the vid below and let us know in the comments whether or not Lohan has a case. Tags: legal , lindsay lohan , MARKETING , Super Bowl , viral video , youtube